Resources Library by ANA

Après nous le déluge?

The drumbeat of "change" in market research is everywhere. Wherever you look, whatever conference you attend and whatever you read, the message is the same: Change is here; change is real; and it is going to affect you and your business’. Often,...

Catalogue: Congress 2014: What Inspires?

Authors: Simon Chadwick, Reg Baker

September 10, 2014

Y qualitative market research

This case study on how to bring together GenY and Qualitative Market Research is presented in a storytelling format, based on in-depth interviews conducted with GenY in France, Germany and the UK as well as three interviews with HR experts in France,...

Catalogue: Congress 2014: What Inspires?

Authors: Laura Wolfs, Julia Walter-Herrmann

Company: Point-Blank International GmbH

September 10, 2014

In search of hope

This presentation is a quest to uncover the hidden and inspire the fallen to rise like a phoenix from the ashes. Preriit Souda (ESOMAR Young Researcher Winner 2011) and Rajna Rajan (ESOMAR Young Researcher Finalist 2012) join hands to explore what...

Catalogue: Congress 2014: What Inspires?

Authors: Preriit Souda, Rajna Rajan

Company: KANTAR TNS Malaysia

September 10, 2014

Why do I still come to work?

Years ago, people mostly stumbled into a career in marketing research by accident. Some thrived and persisted, while others did not. For those who remained, what was the secret to happiness in the industry? What inspired them? Why did they persist?...

Catalogue: Congress 2014: What Inspires?

Authors: Jeremy Pace, Andrey Evtenko

September 10, 2014

Vision Y

In 2013, Luxottica decided to re-create its vision for the future through the eyes of Millennials. The company has undertaken a new approach using market research tools to create a more open-source and two-way relationship with the Millennial...

Catalogue: Congress 2014: What Inspires?

Authors: Simona Sbarbaro, Giuseppe Tonolini

September 10, 2014

Meet the FTMI students

Brief discussion with the FTMI students about the state-of-art of the research industry.

Catalogue: Latin America 2014: Accelerating Growth

Author: Dan Foreman

June 15, 2014

There's something about market research

In the past, market research has suffered from a poor reputation and whilst the industry is evolving, it continues to be a fairly elusive career choice that is difficult to define. That said we are seeing increasing numbers of enthusiastic young...

Catalogue: Congress 2014: What Inspires?

Authors: Katie Aylward, Samantha Bond

Company: Northstar Research

June 15, 2014

Kids of today and tomorrow (Spanish)

Research shapes our brands, inspires our content and helps us communicate with our audiences. Nickelodeon has undertaken the most detailed, far-reaching analysis to date of 9-14 year olds. Given the geographic scope of the study, we provide in-depth...

Catalogue: Latin America 2014: Accelerating Growth

Authors: Jo McIlvenna, Carlos Garcia

June 15, 2014

Early inspirations

Keynote speaker: Jordan Casey, CEO, Founder, Programmer & Designer, Casey Games, Ireland.

Catalogue: Congress 2014: What Inspires?

Author: Jordon Casey

June 15, 2014